About Eva

Independent Fashion Label Toohoi was founded in London in 2003 by Danish fashion designer Eva Thyghoj.

Early years

From an eight year old girl growing up in her native Denmark, Eva knew she wanted to be a fashion designer. Starting from the bottom, her first job was a sample room assistant, doing anything from ironing to posting out orders to sewing. Here, at the age of 17, Eva learned the tough side of fashion and developed a resilience, which would come in use during her time in the cutthroat world of fast fashion.

London fashion

From Denmark, Eva moved to London to pursue her fashion career, landing a job with a costumier. After 2 years. Eva moved on to hone her pattern cutting skills through work and education. With this under her belt, Eva moved up into design, taking evening courses in Fashion Drawing and Illustration at the London College of Fashion. Eva's last job before starting her fashion label was as a design and pattern cutter in a fashion design company pitching designs to high street stores such as John Lewis, Wallis, Miss Selfridge and Evans.



"It was always about my creativity."

Eva created Toohoi to leave the world of fast fashion behind. In the first two years she battled with the issues surrounding manufacturing using the usual channels of overseas production. She finally turned her back on third party manufacturing and went entirely handmade after realising it was not the world she wanted for her own label.. Eva's love of fashion has always been about her own creativity and vision.

Sharing the knowledge


Eva now runs The Cutting Room, her own fashion school, sharing her love of fashion via courses in pattern cutting, fashion design and sewing,